Thursday, September 4, 2008

On the way up, or down?



A majority of adults don't know what social networking is, and a growing number of those who do are losing interest according to this survey reported on Mashable.com. So, is this a slowly bursting bubble? Is it a case of people not yet seeing the potential to leverage a technology in a way that has a low investment of time in exchange for positive returns?

There are clearly some folks who are leveraging these technologies to create value. Specialized social networks are springing up to support professional communities such as this one, and this one... Companies, consultants, and even academics are leveraging them.

So, is this 'fad' on the way up or on the way down?


1 comment:

Bruce Hoag, PhD, Psychologist, Author said...

Social networking as a concept is still in its infancy, which I think is why so few people understand it. I remember people telling me that the Internet was nothing to take very seriously back in the early 1990s.

The practically-minded general public struggles with abstract concepts. They will only embrace social networking when they are able to see its relevance for them.

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